Campaigns
People who already work with print like designers, advertisers and marketers know that print is a great medium to work with and delivers the results they’re looking for. Naturally, being advocates of print means we love all things printed. Not just because it’s what we do, but because of print’s history, its diversity, its relevance today and the way that people everywhere enjoy print in their day to day lives - knowingly or not.
Print has a strong future, though research reveals many consumers are concerned about the environmental impacts of print. Our goal at PrintNZ is to promote the positive message of print, to dispel common misconceptions, and educate consumers on the benefits of incorporating print into marketing campaigns. In 2015 we partnered with TSA Limited and introduced the Two Sides and VoPP campaigns that promote the positive messages of print, and are gaining significant momentum around the globe.
PrintNZ members have access to the wealth of research, resources and campaign collateral as part of their membership subscription. Please contact us if you would like copies of this information or to apply for membership.
Two SidesTwo Sides is a not-for-profit industry initiative promoting the effectiveness and environmental credentials of print media in markets around the world including New Zealand and Australia. Two Sides began in 2008 to promote the sustainability of print and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive and sustainable communications medium. This campaign represents multiple industries including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, printing, publishing, envelopes and postal operations. Read more... |
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Value of Paper and Print (VoPP)Value of Paper and Print (VoPP) is the effectiveness campaign promoting the efficiency and engagement of paper and print as a relevant, effective and modern media channel. The VoPP campaign engages marketers with the power of paper and print and enables industry stakeholders to demonstrate these advantages with existing or prospective customers. VoPP is a unified voice for the paper and print industries and supports members with quality marketing collateral, PR and Media representation and targeted consumer research. Read more... |
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Print: Part of LifeThe Print: Part of Life campaign aims to remind consumers of print’s irreplaceable role in their lives and inform them of what print can offer. There are a lot of common misconceptions about the printing industry so we want to present people with the facts about print so they can be fully informed when making sustainable choices. For business people, particularly those who work in marketing, we want to reinforce the many benefits that print offers them as part of the marketing mix. This campaign ran from 2009 - 2015 and complements the Two Sides and Value of Paper and Print campaigns. Read more... |
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