Value of Paper and Print (VoPP)

Value of Paper and Print (VoPP) is the effectiveness campaign promoting the efficiency and engagement of paper and print as relevant, effective and modern media channels. The VoPP campaign engages marketers with the power of paper and print and enables industry stakeholders to demonstrate these advantages with existing or prospective customers. VoPP is a unified voice for the paper and print industries and supports members with quality marketing collateral, PR,  media representation and targeted consumer research. 

Research & Statistics  

Paper and print explore the complete spectrum of our senses and consistently proves themselves as strong performers. Regardless of your measurement criteria, print delivers across all disciplines from efficacy to ROI, path to purchase and brand positioning. To learn more about the power of print, click the area of interest: Efficacy, path to purchase, brand, and return on investment.

Case Studies

Don't just take our word for it. Read about companies who have incorporated print into a campaign and achieved outstanding results.

Sustainability (Click heading)

Paper and print's  environmental credentials, through their myriad of uses from commercial applications to the basis for learning and creativity, offers Australian companies one of the most sustainable ways to communicate – it is reusable, recyclable (or up-cyclable) and renewable. Click here for sustainability facts, the myths and facts downloads, and other resources. 

VoPP Magazine 

A marketing magazine for marketers, creative agencies, media buyers and printers. These editions are filled with a mixture of Australian, New Zealand and international content exploring how print is being used to drive successful marketing outcomes.